Marketing & Publicity Services for Authors & Publishers
My distinctive background as a published author and as a connected, experienced publishing professional who has led countless bestselling campaigns at publishing houses big and small provides a unique expertise to strategically build your author brand and successfully launch your book.
Marketing and Publicity Plan / Book Launch Strategy
Tapping years of experience and a strong sense of how to develop a truly workable yet highly aspirational campaign, I can work with you to develop a strong marketing and publicity plan, based on your goals, budget, timeframe, and the genre you are writing in, to help you focus your to-do list and maximize your efforts based on the variables that are you unique to you and your book. Note: a strong,, well-informed plan with unique elements is key to a successful book campaign.
Develop and Build Your Author Brand
I am a huge proponent of a strong author brand., one that has a strong foundation, showcases creative flair, embraces readers, and evolves over time. Whether you are a writer working to get an agent, a self-published author, a debut author with a book coming out from a major publisher, or a longtime author needing a platform refresh, I would love to help you develop an authentic author platform that not only allows you to promote your books, but forges long-term connections with readers.
Full Scale Marketing and Publicity Campaign
I would be thrilled to partner with you on a full marketing and publicity plan, tailored specifically to you and your project. I will help you not only create your plan and roadmap a timetable, but execute on the specifics of the campaign, making sure to seek out all relevant opportunities and tapping into my vast network of media, reviewers, booksellers, and social media influencers. I will also help you zero in on the X-factor of your work, and help you weave that into a consistent message that will strengthen the impact of your overall campaign.
Consulting Session(s) Focused on Your Specific Goal
If you have a specific project idea or challenge with regard to your publishing journey or book campaign, I can likely offer some guidance that will provide you with solutions. Perhaps you would like to start a newsletter and grow your subscription list.. Maybe you are published author with a rough sales track and have hit the inevitable walls that come with that. Or you are deep into a long-running series, and need a refresh in the way you launch the next installment. Reach out and we can discuss a plan of action that will help you achieve your specific goal.
The authors I have had the good fortune of working with and who I have seen be the most successful are the ones who approach marketing and publicity as an ongoing relationship-building exercise. They have established a strong foundation, lean in to the fundamentals that are working while also experimenting and trying new things, are generous and part of a community, and bring creativity and authenticity to their marketing and publicity efforts. I look forward to connecting with you, sharing my unique expertise, and helping you achieve your goal of successfully launching your book and establishing long term connections with a growing readership.
Recommendations
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"It is important to have the right person in your corner advocating passionately and relentlessly for your work. Jeff is that right person. The benefits of his insights and efforts cannot be quantified."
— Cadwell Turnbull, award-winning author of The Lesson, No Gods, No Monsters, and We Are the Crisis
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"It was fantastic to have Jeff work with us on the successful and impactful campaigns for our first two fiction titles from Third State Books. We’re a new publisher focused on the stories and voices of Asian Americans, and it was refreshing, and vital, to have a partner like Jeff who shares our vision and walks the talk of promoting and celebrating diversity in book publishing across the board."
— Charles Kim, Co-Founder and President of Third State Books
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"Not only is Jeff an expert in his field, but he is also a joy to work with. I most certainly recommend working with Jeff, especially for those writers that are publishing their first books."
— Pallavi Sharma Dixit, author of Edison
My services might be right for you if:
You’ve signed a book deal, your publicaiton date is a year+ out , and you’d like to commence with a strategic marketing and publicity campaign to maximize every potential opportunity starting right now (yes, I recommend beginning your campaign a year before your book comes out — key decisions are made very early on that will impact the success of your book.
You’re planning to self-publish and you’d like develop and execute a marketing and publicity plan that maximizes the opportunities and minimizes the challenges of going that route.
You’re a published author with a rough sales track, or an unresponsive publisher, and would like to develop and execute a plan to overcome and positively navigate the issues.
You’d like to develop and grow your author brand and grow your connections to readers, influencers, booksellers, and librarians.
You’re overwhelmed with all the things you’ve been told you need to do with regard to your author branding and outreach efforts, whether that’s to build an author website, get big on TikTok, or start a newsletter, and need some guidance on exactly what you should be focusing on and how to get the things that truly matter done.
You need a consultation and a path forward to tackle something specific for your book/series/author brand — examples would be an audiobook marketing plan, a podcast outreach effort, a sweepstakes/giveaway strategy, or a newsletter subscriber growth campaign.
