Hello, I’m Jeffrey Yamaguchi — a forever books person constantly on the lookout for new opportunities and angles to explore in the publishing space. After years of leading marketing and publicity campaigns at publishers big and small, I currently work directly with authors and publishers to successfully launch their books. Also: I write a popular book publishing-focused newsletter that demystifies the industry and provides doable campaign strategies; I produce helpful resources and toolkits, like the Publishing Timeline; and I’m always working on a creative side-project or three. Learn more about me and the work that I do here.
My guiding principles, for book campaigns and beyond: Think long-term; expand expertise; plan your work and work your plan; focus on momentum; embrace creativity; strive for well-roundedness; give back and be a part of the community; make it fun.
Subscribe to my book publishing focused newsletter.
Every other week I send out a newsletter that shares practical strategies and in-the-trenches insights to help writers, authors, and publishers build their platforms, grow their networks, and successfully launch their books. Note: if you are interested in possibly working with me, this newsletter will give you insights into my industry knowledge and creative, community-oriented approach to the overall publishing journey.
Client Testimonials
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Ellie Yang Camp, Author of Louder Than the Lies
“As a first time author, Jeffrey was vital to making my first book launch a success. His vast expertise of the publishing industry combined with his encouraging demeanor gave me reassurance and direction during a process that felt daunting and dizzying. He graciously and thoroughly answered all my questions, coached me on how to set up launch events, offered much insight on the behind-the-scenes of bookselling, gave timely reminders about what tasks I needed to accomplish, kept organized records, and kept communication smooth with my publisher, booksellers, and media inquiries. Jeffrey is simply a pleasure to work with… I am grateful to have had him in my corner."
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Cadwell Turnbull, Award-Winning Author of The Lesson, No Gods, No Monsters, and We Are the Crisis
“It is important to have the right person in your corner advocating passionately and relentlessly for your work. Jeff is that right person. The benefits of his insights and efforts cannot be quantified.”
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Pallavi Sharma Dixit, Author of Edison
"It was wonderful working with Jeff on the campaign for my debut novel, Edison — He provided invaluable ideas, guidance, connections, and strategies, and I am extremely grateful for his diligent efforts to get media, reviews, and events for the campaign, including the incredible citywide ‘Edison Reads Edison’ program launch. Not only is he an expert in his field, but he is also a joy to work with. I most certainly recommend working with Jeff, especially for those writers that are publishing their first books.”
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Freda Epum, Author of The Gloomy Girl Variety Show
"Jeff truly invigorated the campaign for my debut memoir, The Gloomy Girl Variety Show. He was able to create lots of momentum around media coverage and event programming, including a hugely successful packed house launch at a major venue in my hometown. I very much appreciated his positive energy, strategic thinking, and diligent outreach efforts, which opened up many new opportunities for not only the book, but for my career as an author as well."