As a Mediabistro instructor, developed and ran a social media marketing training for Hearst employees. Participants learned how to establish business objectives for social communities, define desired customer behavior, identify KPIs, and use social media listening to connect with an audience in a meaningful way.
- Establish the appropriate channels for your business and define relevant content for your audience.
- Set measurable goals for your social media campaigns, and identify KPIs and supporting metrics.
- Assess campaign performance and make adjustments as necessary to keep it on track and delivering.
Teach the Hearst team how to understand, conceive, build, execute, and analyze social media campaigns.