Social Media Marketing Course for Mediabistro

Developed and taught this on-demand online course for Mediabistro to help students/professionals take charge of their social media marketing strategy and create effective brand building campaigns. Social media is at the heart of how we communicate, discover, and share, and in this course, I explain how to successfully use standard and emerging social media channels to build and launch your profile, product, and/or campaign. (October 2016)