Mobile, Participatory, Authentic: Marketing to the YA Audience

Presented at the “Convergence of Digital Multimedia for Publishers” event, a management seminar organized for the Beijing State Administration of Press, Publications, Radio, Film and Television in cooperation with the SUNY Global Center in NYC. My talk focused on developing trends in VR, video, podcasts, and games, and I shared innovative strategies to build community and engagement through unique programming that focuses on authentic voice and audience benefits. (December 2016)