Julia Child’s Mastering the Art of French Cooking App

julia_child_app

When I first started working on the Julia Child app, I recall Judith Jones — Julia’s longtime editor — telling me a story about walking into Julia’s kitchen while she was cooking and seeing notes on paper taped up all over the walls and cupboards. I wish there was a picture of this, a young Julia Child working in a vintage kitchen in Paris, scratching notes and taping up papers so that she could document the best way to show the home cook how to make a particular dish. She went through the paces and kept at it until she felt she got it right. That’s truly inspirational, and something I used as a guiding principle as I worked to bring the recipes of Julia Child into the app space.

The Goals:

Take the complex recipes from the iconic, groundbreaking cookbook Mastering the Art of French Cooking, and reimagine the content for a digital experience presented on the ascendent tablet devices.

Celebrate not only the recipes, but Julia Child’s rich life and culinary accomplishments through photos, oral history, and video.

Bring Julia Child’s most celebrated cookbook into the digital space and into a new and important marketplace.

Results:

iTunes #1 Paid Food & Drink App

iTunes New & Noteworthy Featured App

Apple’s App Store Best of 2012 (Cooking Category)

julia_child_app_photoshoot
There are no photos in the original cookbook — only line drawings — so we had the exciting opportunity to do a photoshoot for the recipes featured in the app. Photographer: Marcus Nilsson. Food stylist: Rebecca Jurkevich.