Recent Panels and Presentations
Digital Storytelling in the Evolving Publishing Landscape — Webinar presentation for Magazines Canada (May 10, 2017).
Writers as Entrepreneurs – Presentation for the students in the Master of Fine Arts in Creative Nonfiction program at the University of King’s College. I shared practical strategies for building a strong digital platform, developing an audience, and forging long-term connections with readers. (January 10, 2017)
Mobile, Participatory, Authentic: Marketing to the YA Audience — Presented at the “Convergence of Digital Multimedia for Publishers” event, a management seminar organized for the Beijing State Administration of Press, Publications, Radio, Film and Television in cooperation with the SUNY Global Center in NYC. My talk focused on developing trends in VR, video, podcasts, and games, and I shared innovative strategies to build community and engagement through unique programming that focuses on authentic voice and audience benefits. (December 1, 2016)
Social Media Marketing Strategy for Publishers — Guest lecture for the NYU Publishing Capstone Course (October 4, 2016)
Digital Marketing Strategy for Publishers — Guest lecture for Pace Publishing Course (October 2016)
Digital Marketing Seminars for Publishing Professionals in Beijing and Nanjing (August 26-September 6, 2016)
Podcasts Are Right Now: How to Harness the Power of the Audio “Revolution,” Yale Publishing Course (August 4, 2016)
Social Media Marketing for Brands, Mediabistro corporate training for Hearst (July 21, 2016)
Podcast Production Showcase — Organized and led conversation with audio producers and editors as part of the NYU Summer Publishing Institute (June 30, 2016)
Seizing the Podcast Opportunity, NYU Summer Publishing Institute (June 27, 2016)
Capstone Course Final Project Judge, NYU SPS (April 26, 2016)
Fundamentals of Digital Marketing and Publishing — Presentation, Pace University Publishing Program for the Chinese Publishing Group (March 21, 2016).
Young Adult Digital Marketing — Presentation at the Convergence of Digital Multi-Media for Publishers Conference, State Administration of Press, Publications, Radio, Film and Television in cooperation with the SUNY Global Center (Nov. 20, 2015).
Young Adult Digital Marketing — Presentation, Shanghai Administration of Press and Publications in cooperation with the SUNY Global Center (Nov. 2, 2015).
The Promotion of Publications in the Digital Space — Presentation, Shanghai Administration of Press and Publications in cooperation with the SUNY Global Center (Oct. 28, 2015).
Book Publishing Marketing Principles & Practices — Guest Lecturer, Pace University Publishing Program (Oct. 2015).
SeminarioCAP: Digital Marketing For Books — A two-day event in Buenos Aires, Argentina, attended by over 200 publishing professionals. Chris Sigfrids of Penguin Random House, Robert Baensch of the Baensch International Group, and I made a series of presentations focusing on digital marketing and product trends in book publishing. Our goal was to share expertise and action-oriented guidance as ebooks and the digital reading experience grows in the Latin American publishing marketplace. The event was organized by Trini Vergara, President of Cámara Argentina de Publicaciones and Co-Founder and President V&R Editoras (Sept. 16-17, 2015).
NEA Literature Grants Panelist — Reviewed and evaluated applications for fiscal year 2016 Literature “Art Works” projects (July-August, 2015).
Managing Print and Digital Publishing for the University Presses — Digital marketing presentation for the Educational Training Center of the Renmin University of China at the SUNY Global Center (May 21, 2015).
Digital Platform Strategy and Marketing — Lecturer, Pace University Publishing Program for the Chinese Publishing Group (May 14, 2015).
NYU School of Professional Studies Summer Info Session — Presentation on book publishing courses in the program (May 13, 2015).
Marketing Poetry Beyond Poetry Month — Presentation, Community of Literary Magazines and Presses (CLMP), part of the By the Glass 2015 program (April 21, 2015).
Digital Marketing Strategies for Publishers — Presentation, Chinese Academy of Press and Publications at the SUNY Global Center (April 21, 2015).
Personal Digital Platform — Live Webcast and Q&A Session for Mediabistro’s Digital Marketing Boot Camp for The Savannah College of Art and Design (April 15, 2015).
Lecture Series for Publishing Leaders in China — Made a series of presentations to leading publishing professionals in Shanghai and Chengdu, China. The goal of the series was to impart digital marketing and publishing expertise through relevant case studies based on the US publishing marketplace (March 16-20, 2015).
Literary Publishing in the Digital Age at the NEA — Joined publishers, start-up founders, marketers, editors, writers and more to explore new strategies and opportunities for publishers to engage readers and deepen their commitment to literature (Jan. 22, 2015).
Strategic and Tactical Marketing for Digital Publishers — Presentation, General Administration for Press and Publications, Beijing, at the SUNY Global Center (Jan. 8, 2015).
Marketing Principles & Practices — Guest Lecturer, Pace University Publishing Program (Oct. 2014).
Digital Strategies for Tapping the YA Market panel at #BEA14, Panelist — My main message: Whatever your campaign, and however you manage your overall platform, the key to “tapping” the YA marketplace, or any marketplace, really, is finding a way to be innovative and creative in your approach and execution (May 2014). You can read my recap of the panel here.
The Meaningful Book Launch — This panel, part Dan Blank’s #GetRead online conference, focused on strategies for a successful book launch — how to plan for it, what to focus on, and how not to put all your focus on a single event (Nov. 2013). You can read my summary here.
The Emerging Marketplace for Eshorts — Presentation at the “Digital and Online Marketing for Book Publishing” conference, SUNY Global Center (10/28/13). This presentation was based on this essay.
Author Digital Day — Authors connecting with readers is the key to the long-term success of every publisher. I truly believe this. It’s for this reason that I feel so strongly that authors need to have a dynamic, engaging digital presence. This was the thinking behind my effort to hold the first-ever “Author Digital Day” at Abrams Books, where we invited our authors to a workshop that focused in on strategies and best practices for establishing and building up their digital platforms (Oct. 16, 2013).
Leveraging Online Video — presentation at NYU’s Social Media Intensive (7/25/13).
Innovation and Creativity in Book Advertising panelist at Publishing Perspectives’ Reaching Readers Book Marketing Conference 2013 (May 28, 2013). Also on the panel, which was moderated by New York magazine contributing editor Boris Kachka, were Gordon Hurd, senior editorial director at Interactive One, and Cary Murnion, director and co-founder of Honest. Here’s a summary of a Twitter chat I did to highlight some of the key discussion points of the panel.