#03: Launching Mid-List Authors

Success with experiment #3 — this episode comes in at UNDER 10 minutes!

Publishing questions asked and answered:

1. How can I best leverage social media to gain followers/readers to my digital platform? I use the same quality pictures and hashtags as a 10K followers account on Instagram, for example, but they obviously have 10K and I am stuck at 370!

2. How do you make academic content interesting?

3. If I have a limited marketing budget for a mid-list author, where online is it best spent (especially if the author is from outside of the US)?

Show notes:
The Oxford University Press Tumblr

Agree with my responses? Disagree? Something to add? Share your thoughts with me in the comments or @jeffyamaguchi.

More details on what this is all about:
I teach book publishing classes at NYU (and other places as well). Early during each semester, I pass out notecards and ask my students to write down a question or issue they’d like me to address during the course of the class. This helps me get to know my students better — some specifics on what they’re truly interested in as it relates to publishing. It also gives me ideas to weave into the curriculum. I respond to the questions in class, but I was looking for a way to better to document and collect this information. So I thought I’d experiment and try it out as a podcast, something I could share with my students, and beyond.

Listen to the episode at SoundCloud.

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