I’m a digital media maker, marketer, and educator working at the crossroads of publishing, audio, media, and edtech.
Currently, I am the senior director of marketing at Blackstone Audio.
Recent endeavors: launching a new podcast venture’s platform and programming; developing an online class platform; producing a video series for the New York Anti-Trafficking Network; and leading marketing for a major edtech conference in New York at NYU.
Additionally, I teach publishing courses at NYU, including “Digital Trends in the Book Industry” and “Digital Storytelling Platforms and Methods,” as well as online courses focused on digital and social media marketing at Mediabistro. I’ve also led digital marketing trainings at major media companies; presented at conferences such as NYU’s Summer Publishing Institute and Yale’s Publishing Course; and spearheaded large-scale digital publishing seminars for major publishing groups in the US, Argentina, and China.
My areas of focus:
- Brand-building digital platforms (websites, social media, newsletters).
- Audience development, enrollment, and ticket sales.
- Integrated marketing campaigns for brands, products, and events.
- Development, project-management, and marketing of new digital products.
- Developing and teaching online class platforms and curriculums.
- In-person classes, trainings, and presentations.
- Video, podcast, and webinar programming.
Previously, I held key digital positions at major publishing houses (HarperCollins, Random House, and Abrams Books), where I led campaigns for bestselling authors such as John Grisham, Michael Crichton, Chuck Palahniuk, Dan Brown, Robert Reich, Tom Angleberger, Anne Rice, Cheryl Strayed, and Haruki Murakami, as well as emerging writers working to establish themselves and promote their first published works. I’ve launched countless websites, led growth strategy for all manner of social media platforms, and developed innovative direct-to-consumer programs for authors and publishers working to forge long-term connections with their readers. I also initiated, produced, and marketed a number of new digital products: eshorts (Robert Reich’s New York Times Bestseller Beyond Outrage), enhanced ebooks (Harry Belafonte’s My Song), and apps, including Julia Child’s Mastering the Art of French Cooking app (#1 Paid Food & Drink App; iTunes New & Noteworthy Featured App; Named Best of the App Store in the Cooking Category).
My writing has been published in publications such as Fortune, Bankrate, Playboy, The Morning News, The Industry Standard, aMagazine: Inside Asian America, The Next Big Thing, Clamor, Alternative Press Review, FamilyPC, Spork Press, and Quick Fiction, and I’m the author of several books, including 52 Projects: Random Acts of Everyday Creativity, published by Penguin.
Photo by Elizabeth Johnsen.